Abstract
The competition is the trigger force of any market economies. Under modern contemporary conditions, competition is determinative for the business development, while competitiveness is the most important condition for overall business prosperity. The area of service enterprises, having extraordinary potential for flexible adaptation to the economic circumstances in the country and changing market conjuncture - is of major significance for the national economic development. On the basis of the above - mentioned, we can conclude that the purpose of this article is to define and analyze the key factors for ways to increase service enterprises competitiveness based on marketing strategy and how they can provide best service. In this study I am going to have deeper look to the Uzbekistan competitive strategy and assess its impacts.